Geographic location influences behavior, so asset managers are now comparing regional differences in client behavior. Read on for previously unavailable business intelligence.
We are thrilled to announce that our Nurturing the Future project has hit its latest milestone – 1,500 trees planted! And we wanted to take this opportunity to give you a round-up of its achievements and next milestone.
Instead of just giving clients more empty boxes to fill, analyze their experiences without disrupting them, consult them in an informed way, and discuss your findings and plans with them. Why? Because they are inundated with requests for feedback and it results in a poor experience for them and incomplete business intelligence for the asset manager. This article explains how you can alleviate clients’ survey fatigue with behavioral benchmarking
ESG-related considerations have already changed the way asset owners behave towards asset managers. International frameworks are driving these behavioral changes, making them ‘benchmarkable’. Accomplish’s next project will identify current and future ESG-related client behaviors, and how asset managers are responding.
For almost 3 years, Accomplish has provided the Asset management CX Forum as an R&D capability for the industry. One output has been the Behavioral Benchmark that has made CX a measurable and tangible discipline, and its users have become like an inner circle of the forum. In response to growing demand, we have decided to focus our efforts entirely on the benchmark and to step back from the forum. We are excited about the possibilities – check out how you can stay involved and how the benchmark could complete your firm’s business intelligence.
Asset managers, complete the client aspect of your business intelligence by measuring their behavior and combining these insights with their feedback to form a 360-degree view of your clients.
Marketing, sales, and service are about encouraging observable and measurable client behaviors. Design targeted distribution strategies to encourage specific client behaviors. Track your progress relative to your peers.
Accomplish has had a great year! We have helped asset managers develop in-house CX measurement capabilities that have enabled them to differentiate through client experience. Read on to learn about the new BI tool that has made this possible, our objectives for next year, and how you can leverage these developments to establish your firm’s CX measurement capability in 2022.
Across their client journey, insurers have quite specific needs from asset managers, and they behave differently to mainstream institutional clients. As a result, a well-managed client experience could be particularly impactful to these intimate relationships. In response, we are exploring the feasibility of a behavioral benchmark for insurance relationships.
Words are cheap, so we are designing a client experience kite mark that will let you differentiate your firm from those that can only say they are ‘client-centric’. With it, you will be able to demonstrate your tangible commitment to CX and initiate meaningful discussions about it with clients and prospects.
I am Jonathan Ronald Attoh (Jon), Accomplish’s Client Experience Analyst. It is with great joy and excitement that I write this blog to introduce myself and give you insights into who I am, my responsibilities, and what I intend to achieve.
The Behavioral Benchmark’s User Group gives you access to new tools and CX data, a safe environment for sharing best practices, and the ability to shape the benchmark’s future.
