Across their client journey, insurers have quite specific needs from asset managers, and they behave differently to mainstream institutional clients. As a result, a well-managed client experience could be particularly impactful to these intimate relationships. In response, we are exploring the feasibility of a CX benchmark for insurance relationships.
Words are cheap, so we are designing a client experience kite mark that will let you differentiate your firm from those that can only say they are ‘client-centric’. With it, you will be able to demonstrate your tangible commitment to CX and initiate meaningful discussions about it with clients and prospects.
Some aspects of your client journey will matter to all clients, while others will matter more to some and not at all to others. The CX Touchpoint Benchmark addresses this with segment-specific client journeys. Pull them off the shelf and begin measuring CX immediately for free.
We have been a little quiet recently as we have focused our efforts on building a unique business intelligence tool that will be the future of client experience (CX). This is the first blog in a new series that will describe the tool, explore its unique features, and explain how a large proportion of this is already operational and delivering commercial value to our clients.
As we prepare for Accomplish’s third birthday, we are proud to announce our third community project, which we have called ‘nurturing the future’. In honour of every client, we are now donating a proportion of revenue to planting trees in their local states, départments, counties, etc.
We are excited to be hiring a graduate Client Experience Analyst to help us scale up and prepare for growth. We are looking for someone who wants to specialise in a sought-after discipline, wants to be a valued colleague in a growing business, and wants a breadth of responsibilities and a say in how the business is run.
As bargaining power has shifted to clients and CX has become THE reliable differentiator for most asset managers, a growing group of firms is now measuring and comparing their B2B CX. Click to find out about a unique and revolutionary CX benchmark and what the participating firms can do with it.