Asset Management CX Benchmarking
Accomplish is a B2B asset management CX benchmarking firm. In a crowded market, our benchmarks help firms stand out. This is important because good experiences are commonplace and quickly forgotten.
Only the extraordinary get remembered, shared, and discussed.
Compare your ‘effect’ on your clients’ behaviour
Client experience (CX) is an ‘effect’ you ‘cause’ that occurs in what clients do (behaviour) and what they say (feedback).
What humans do can differ dramatically from what they say. So, if you want to measure their experience, their behaviours will tell you the true story.
But what should you measure?
Save time and effort trying to figure this out by pulling the industry best practice taxonomy of CX metrics off the shelf, and begin measuring CX immediately.
With Accomplish’s CX Touchpoint Benchmark, you will then be able to compare yourself against your peers, as well as predict and influence your effect on clients’ behaviour.
Why care about CX?
Why have highly reputable asset management companies developed CX capabilities?
Why are an increasing number of firms joining them?
After decades of getting by without CX, why now?
Is it just a fad?
What can anyone possibly tell me about *my* clients that I don’t already know?
If these questions are familiar to you, explore our research into the answers.
Other key services
Our other asset management CX benchmarking helps firms understand what they can do to keep up with industry best practices, how they can learn lessons from others, and what new practices we should incorporate into the industry.
Some aspects of your client journey will matter to all clients, while others will matter more to some and not at all to others. The CX Touchpoint Benchmark addresses this with segment-specific client journeys. Pull them off the shelf and begin measuring CX immediately for free.