We have been a little quiet recently as we have focused our efforts on building a unique business intelligence tool that will be the future of client experience (CX). This is the first blog in a new series that will describe the tool, explore its unique features, and explain how a large proportion of this is already operational and delivering commercial value to our clients.
Asset Management CX Benchmarking
Accomplish is a B2B asset management CX benchmarking firm. In a crowded market, our benchmarks help firms stand out. This is important because good experiences are commonplace and quickly forgotten.
Only the extraordinary get remembered, shared, and discussed.
Compare your ‘effect’ on your clients’ behaviour
Client experience (CX) is an ‘effect’ you ‘cause’ that occurs in what clients do (behaviour) and what they say (feedback).
What humans do can differ dramatically from what they say. So, if you want to measure their experience, their behaviours will tell you the true story.
But what should you measure?
Save time and effort trying to figure this out by pulling the industry best practice taxonomy of CX metrics off the shelf, and begin measuring CX immediately.
With Accomplish’s CX Touchpoint Benchmark, you will then be able to compare yourself against your peers, as well as predict and influence your effect on clients’ behaviour.
Why care about CX?
Why have highly reputable asset management companies developed CX capabilities?
Why are an increasing number of firms joining them?
After decades of getting by without CX, why now?
Is it just a fad?
What can anyone possibly tell me about *my* clients that I don’t already know?
If these questions are familiar to you, explore our research into the answers.
Other key services
Our other asset management CX benchmarking helps firms understand what they can do to keep up with industry best practices, how they can learn lessons from others, and what new practices we should incorporate into the industry.
As we prepare for Accomplish’s third birthday, we are proud to announce our third community project, which we have called ‘nurturing the future’. In honour of every client, we are now donating a proportion of revenue to planting trees in their local states, départments, counties, etc.