Measure, compare and predict your client experience
At Accomplish, we run the Behavioral Benchmark.
Designed for asset managers by asset managers, it is a revolutionary business intelligence tool that completes a firm’s BI by combining behavioral analytics with segment-specific client journeys.
Humans are tricky creatures
We all know that actions speak louder than words. This makes data on client behavior the essential complement to client feedback.
Benefits of behavioral benchmarking
✓ Complete your business intelligence with behavioral data.
✓ Optimize for behavioral differences.
✓ Manage and improve the different aspects of your CX.
✓ Connect your distribution strategies.
✓ Alleviate clients’ survey fatigue.
For most asset managers, client experience has become THE reliable differentiator
Over-supply of investment products has shifted bargaining power to clients. Like you, they are consumers in the experience economy too, so they can recognize good client experience as well as its absence. This has driven demand for CX from B2B asset management firms. Unlike other ways to make your firm stand out, the experience you give to your clients is entirely under your control. We all know that “what gets measured gets managed,” so if you want to manage your CX, you must measure it. Exploit the benefits of the Behavioral Benchmark
Ways to engage
Instead of just giving clients more empty boxes to fill, analyze their experiences without disrupting them, consult them in an informed way, and discuss your findings and plans with them. Why? Because they are inundated with requests for feedback and it results in a poor experience for them and incomplete business intelligence for the asset manager. This article explains how you can alleviate clients’ survey fatigue with behavioral benchmarking