CX Fundamentals Course

CX Fundamentals Course

The CX Fundamentals Course defines the discipline of CX in the context of B2B asset management.

It creates alignment within your organisation and emphasises the importance of CX.

It addresses the fundamental questions :

  • What is CX?
  • Why CX? And why now?
  • How does CX work?
  • How B2B CX is different to B2C
  • What does good CX looks like?

It uses the common language and definitions of CX in the context of B2B asset management adopted by the European Asset Management CX Forum.

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