The global asset management industry’s benchmark of client behavior
At Accomplish, we run the asset management Client Behavior Benchmark – the industry’s benchmark of institutional client behavior that spans the Americas, EMEA, and Apac.
At the business management level, you can identify your priorities by filtering and sorting your data, selecting different tolerance levels for variance from the benchmark. Across the benchmark, you can export all data and visualizations.
At the subject-matter expert level, you can interact with your data, see statistical trends, and calculate the impact on your revenue of your out- or underperformance.
Adam Grainger explains how to use the asset management Client Behavior Benchmark to keep your sales funnels as wide as possible for as long as possible.
The asset management Client Behavior Benchmark – business intelligence that pays for itself
Typical buyers are in the roles that shape distribution strategy: Business Managers, Heads of Client Insights / BI, Client Engagement leads, and Marketing Directors.
- Set balanced targets and track progress frequently.
- Exploit your strengths.
- Identify and fix weaknesses in your client journey.
- Strengthen links between marketing and sales.
- Keep your sales funnel as wide as possible for as long as possible.
- Quantify the revenue impact of your effect on client behavior.
- Respond quickly to changes in client behavior.
Manage your effect on whether clients buy, stay, and buy more – the asset management sales funnel is not an inverted triangle: in a relationship business you must do more than just get clients to buy. Your sales funnel is actually an Hourglass of buying, staying, and buying more, so the asset management Client Behavior Benchmark tracks all the high-ROI behaviors along this end-to-end journey.